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Hey guys,

This is the first month for us at our dealership to be using vAuto, how effective has it been in your dealership ? Did the "typical car guy" understand the data ? Because we using it but we still have some "cowboys" (as I like to call them), who still go out and buy on top of there heads. I personally can't stand it, but they are higher on the food chain then I am...

So how effective has it been at your dealership and has it done a good job of improving sales ?

Because technically speaking, if you are selling the cars that most people are looking to buy then you are using more of your advertising dollars at work.

Regards, Rick