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Vehicle listings from Facebook Business Pages on Marketplace Ends Jan 2023

Matt Kelley

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Apr 11, 2012
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When you go to list a vehicle for sale on Facebook Marketplace under a Dealer Page a new message appears.


View: https://www.facebook.com/business/help/492940666175475


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Starting on January 30, 2023, Meta will no longer support the ability for all sellers to create vehicle and real estate/rentals listings using a Facebook business Page, along with the vehicles tab and manage inventory tab in markets where this feature is currently available.

The free person-to-person listings for vehicle, real estate and rentals listings will still be available on Marketplace. The ability to reach audiences via ads is also not changing. We are simply changing how to distribute inventory.

Impacted markets include:
  • Vehicles: United States (US), Canada (CA), France (FR), United Kingdom (GB), Mexico (MX), Brazil (BR), Indonesia (ID), Germany (DE), Australia (AU)
  • Real Estate or Rentals: United States (US)

Other ways to reach buyers and renters on Facebook​

While the ability to post vehicle, real estate and rentals listings from Facebook business Pages will no longer be available on Marketplace, you can continue reaching vehicle and home buyers or home renters on Facebook in other ways.
 
When you go to list a vehicle for sale on Facebook Marketplace under a Dealer Page a new message appears.


View: https://www.facebook.com/business/help/492940666175475


=====

Starting on January 30, 2023, Meta will no longer support the ability for all sellers to create vehicle and real estate/rentals listings using a Facebook business Page, along with the vehicles tab and manage inventory tab in markets where this feature is currently available.

The free person-to-person listings for vehicle, real estate and rentals listings will still be available on Marketplace. The ability to reach audiences via ads is also not changing. We are simply changing how to distribute inventory.

Impacted markets include:
  • Vehicles: United States (US), Canada (CA), France (FR), United Kingdom (GB), Mexico (MX), Brazil (BR), Indonesia (ID), Germany (DE), Australia (AU)
  • Real Estate or Rentals: United States (US)

Other ways to reach buyers and renters on Facebook​

While the ability to post vehicle, real estate and rentals listings from Facebook business Pages will no longer be available on Marketplace, you can continue reaching vehicle and home buyers or home renters on Facebook in other ways.
 

✨ AI Highlights

Starting January 30, 2023, Meta discontinued the ability for dealers to list vehicles directly through Facebook Business Pages, vehicles tabs, and inventory management tools, though personal peer-to-peer listings remain available. The change prompted discussion among dealers about Meta's strategy to push paid advertising solutions (like AIA ads) rather than offering free listing capabilities. The thread highlights a shift in Meta's business model away from free dealer tools toward monetized advertising features.

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