Vehicle Purchases on SM 30,000 Times Per Day!

[JessicaRuth]

Oh, yeah - that's right...

Our latest article...

I recently read an article around a study that stated people talked about vehicle purchases 30,000 times per day on social media, according to a recent study by Starcom MediaVest Groupand led by Big Fuel. They didn’t say on TV commercials, billboards or double trucks. Social media. 30,000 times per day. The majority of the mentions were more toward the purchases phase – seeking advice from those they trust on social media.

I'm not often found without my phone in hand, in pocket, purse or against my ear. When my car is being serviced you better believe I'm sharing that via social media. It's just too easy.

So, what does this mean for your dealership? What do you do with this information?

Do you have any experiences, best practices or advice to share here?

For anyone who's wondering....30,000 times per day is 1,250 times per hour and 21 times per minute.