Video in digital marketing for car dealers

[Mico Silver]

View: https://youtu.be/w-3tr0H6Nzo


A discussion on implementation of video in car dealership marketing efforts.
1. Introductions - Chris Richter and Mico Silver, Digital Operations Consultants with Shift Digital
2. SEO basics: business profiles: Google Business profile, Apple Business Connect, Bing. Model pages, meta titles and descriptions
3. Original content: Guerilla/content marketing
4. Can a marketing agency do it for me?
5. Actionable plan for a dealer:

• Create content (video) consistently
• Incentives for content creators: spiffs, exposure, video promotion
• Post it on Social media with back links
• Post it on your website: research, VLP, VDP
• Use content in email communication - first response, follow-up, email marketing

 

[Jeff Kershner]

Thanks for sharing @Mico Silver