Video seems to be gaining traction in the market place. We see longer VDP views and higher conversion ratios when more content is available. So that leads me to this question. What would you pay to have a video of this format on your new and preowned inventory? Please keep in mind that not only will it be on your website,but youtube and any other affiliated sites you choose. (autotrader.com cars.com ebay etc...) Thanks in advance!
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Video Marketing...your opinion.
- Thread starter romanccmg
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✨ AI Highlights
A dealer asks the community about the value and pricing of professional vehicle videos for inventory listings, noting that dealerships are seeing improved VDP engagement and conversion rates when video content is available across multiple platforms like their website, YouTube, and third-party listing sites like AutoTrader and Cars.com. The post seeks input on what dealers would be willing to pay for this type of video marketing service. The thread explores dealers' ROI expectations and willingness to invest in video content as a competitive marketing tool.
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