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VIDEO: Scaling personalization to all customers throughout the buying journey

Mar 17, 2011
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Artificial Intelligence used to be something you’d only see in science-fiction novels, comics or movies. But these days AI isn’t just for Terminators and space ships with an axe to grind. Car dealers are now able to use AI to improve personalization on their website and engage customers more fully – engagement that can be turned into conversions if you know how to use the tools properly.

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>> Infographic - AI Today: Reaching Customers with Increased Personalization <<

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In this live web chat from August 2017 with AutoLeadStar Co-Founder and CEO Aharon Horwitz we explored the Artificial Intelligence (AI) tools revolutionizing automotive digital marketing. We learned how to get started with AI today, and we even got a sneak peek at AutoLeadStar’s brand-new just-released machine learning tool coming in the Fall 2017, designed to solve some of today’s biggest online marketing challenges, including intrusive, mismatched popups and lack of personalization.

Learn how AI can customize every stage of the online shopping process by:

  • Tracking user behavior in real time to offer relevant content
  • Eliminating the busywork of campaign segmentation
  • Scaling personalization to all customers throughout the buying journey


View: https://www.youtube.com/watch?v=dZdqWaxxQ8E


[highlight color="#f3b851" font="black"]Join the conversation in the Dealer Forums[/highlight]
[highlight color="#f7100d" font="black"]View the full 'edited' version of the webinar (29mins)[/highlight]
 

✨ AI Highlights

The thread introduces how car dealers can leverage artificial intelligence to scale personalized customer engagement across the buying journey, moving AI from science fiction into practical dealership applications. A linked video and infographic illustrate how AI tools can improve website personalization and convert more engaged visitors into buyers. The key takeaway is that proper use of AI-driven personalization can meaningfully boost dealership conversions.

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