video: Why Car Dealers will always fail at Social Media

[joe.pistell]

Joe, Do you think implementing Social later than some others hurt you at all? Or were your energies better spent where they were spent over the past two years?

Ed,

This is exactly why I avoided Social for the last few years. Time is not infinite. If I spend time developing Social, then what will it income generating project will it replace? Social has always remained on page ten on my todo list.

Late start has no bearing as it was never a concern nor a resource to shoppers to begin with.