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VLA ads and inflated click to calls

Brad Burlingham

Grease Monkey
May 28, 2009
69
21
Awards
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First Name
Brad
Hi all, we are seeing VLA ads showing on display network once again and that means a ton of "fake" calls. I saw this happen to us at the end of last year, but its happening again. We discovered it happening at 5 of our dealerships and its happening across several vendors. IF you have access to your google ads account, you can look at pmax campaigns by channel. if you are showing on display network, its a waste of money.

Since google doesnt allow you to turn off display, you need to block certain sites (i'm not talking about the partner network) and rethink what you are optimizing for. If you are including click to call as one of your optimized events, this might be the culprit.

Anyone else having these issues and or have some hacks on preventing it. i hate google!