I love this quote from Fred Vallaeys, CEO of Optmyzr:
"One of the roles humans need to play is that of PPC pilot, someone who monitors the automations and can make course corrections if bad data is causing bad actions to be taken."
Leaving a dealership's PPC campaigns purely in the hands of automation does nothing to build a true pay-per-click strategy. In order for a dealer to get the most out of their PPC budget, it is essential that a strategist is overseeing each campaign and the actions that are taking place in the active ads. This should also include testing out new ad types that could be beneficial to the dealership - like Gallery and Discovery ads.
In our latest blog, we dug into some of these new options that are available to dealers in Google Ads. https://dealerauthority.com/new-with-ppc/
"One of the roles humans need to play is that of PPC pilot, someone who monitors the automations and can make course corrections if bad data is causing bad actions to be taken."
Leaving a dealership's PPC campaigns purely in the hands of automation does nothing to build a true pay-per-click strategy. In order for a dealer to get the most out of their PPC budget, it is essential that a strategist is overseeing each campaign and the actions that are taking place in the active ads. This should also include testing out new ad types that could be beneficial to the dealership - like Gallery and Discovery ads.
In our latest blog, we dug into some of these new options that are available to dealers in Google Ads. https://dealerauthority.com/new-with-ppc/
