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Way cool - Why car companies still spend thousands on clay models

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  • Members discuss why automotive manufacturers continue investing in hand-sculpted clay models despite advanced digital design technology like 3D modeling and CAD software being available.
  • The thread suggests that physical prototypes remain valuable because design executives prefer seeing tangible forms and the work itself is engaging, though the original video source provides additional technical reasoning for the practice.

Members discuss why automotive manufacturers continue investing in hand-sculpted clay models despite advanced digital design technology like 3D modeling and CAD software being available. The thread suggests that physical prototypes remain valuable because design executives prefer seeing tangible forms and the work itself is engaging, though the original video source provides additional technical reasoning for the practice.

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