• This thread is just the tip of the iceberg.The people ahead of the curve aren't Googling for answers — they're already in here, having the conversations you haven't found yet. DealerRefresh is free.Get the full picture →

Weary of Home, 62% of Americans Ready to Hit Road for Memorial Day

Allison.Phelps

Full Sticker + Prep
Feb 8, 2021
24
17
First Name
Allison
Americans are ready for the return of summer travel. More than half of Americans (60%) plan to get away this Memorial Day weekend, up more than 66% compared to last year, according to Cars.com’s national survey. Despite growing vaccination rates and rising gas prices, 89% of travelers will drive to their holiday destination, up from 85% during Memorial Day weekend 2020.

“It’s clear that car ownership will prove to be a durable post-pandemic travel trend,” said Jenni Newman, Cars.com’s editor-in-chief. “Memorial Day marks the first major travel holiday since vaccination efforts began across the country, and Americans are excited to finally see family and friends in person. But even after widespread vaccination availability, we continue to see people prioritize travel by car because they don’t quite trust other forms of transportation yet.”

Additional Memorial Day travel insights include:
  • Memorial Day Travel Quote.png Only 12% of respondents say they will fly this year, and nearly half (46%) say that in the face of increasing costs at the pumps, they plan to drive anyway.
  • More than 40% of Memorial Day travelers are fully vaccinated, with 12% still in the process and 15% planning to get their shots before traveling. Only 21% plan to travel unvaccinated.
  • More than 1 in 3 respondents say the limited availability of rental cars somewhat or greatly impacted their decision to drive a personal vehicle instead of flying to their destination.
  • For those leaving town, most (40%) say they will visit family, signaling a long holiday weekend filled with many overdue hugs. Travelers also plan to hit the beach (28%) and visit friends (24%).
  • Last year’s travelers focused on shorter trips close to home, contrasting with the 57% of road warriors who plan to travel as far from home as possible this year.
“Despite the majority of vacationers reporting full or partial vaccination status, we still recommend that anyone traveling for Memorial Day weekend follow the guidelines outlined by the Centers for Disease Control and Prevention,” added Newman.
 
  • Like
Reactions: Jeff Kershner

✨ AI Highlights

A Cars.com survey reveals that 60% of Americans plan to travel for Memorial Day weekend—a 66% increase from the previous year—with 89% choosing to drive rather than fly, despite rising gas prices. The data suggests car ownership will remain a dominant post-pandemic travel preference as people prioritize in-person gatherings with family and friends. This insight is relevant to dealers as it signals sustained demand for vehicle usage and potential sales opportunities during peak travel season.

Replies Views 0 2,220 Started Last Reply