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I don't remember where I heard it, but someone said "If everyone does business the same way, the one who spends the most money wins." With that said, I believe in a unique experience, as long as it's not SO off-the-wall that it's confusing to your customers (you can still get that experience using the same vendor as your competitors).Another thing you may want to consider is how much access vendors may/may not give you. If you want to tweak something, can you do it yourself? Or does it have to go up through support (and if so, how long does that take, and is that ok with you)?
I don't remember where I heard it, but someone said "If everyone does business the same way, the one who spends the most money wins." With that said, I believe in a unique experience, as long as it's not SO off-the-wall that it's confusing to your customers (you can still get that experience using the same vendor as your competitors).
Another thing you may want to consider is how much access vendors may/may not give you. If you want to tweak something, can you do it yourself? Or does it have to go up through support (and if so, how long does that take, and is that ok with you)?
