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Rob, we haven't seen your current site.  A great website is a tool that allows your store to show off your inventory and tell the world "why your different and why buy from Rob".

This takes a lot of work.  How would you judge your efforts so far?

• Photo quality (vs your competition)
• Photo new units?
• Vehicle Options Accuracy (soooo many dealers over look this this cluster f**k)
• Quality Vehicle comments on VDPs?
• Price Display Detailed? (i.e. A-B=C MSRP-Rebate-Dealer Discount = Today's price)
• Specials or Clearance (i.e. managers discounts)

Be sure your vendor has the tools & support to help you make this work faster and better.   Also, get a demo on all of these tools. Sometimes they have them, but, they're a PIA to use.

HTH

-Uncle Joe