1st Rob,I was taken back by the quality of your review. I wanted to know more about you and your store. I found your personal site http://robmalanowski.com/ & my instincts are confirmed, you're waaaayyy smarter than the average Internet Manager 
Next, I found your dealer's website. I see lots and lots of 'cause & effect'.
I see 6 Franchises, you're at Nissan only? Are you focused on your store alone, or, the group?
Let's visit your website, as seen thru the eyes of a shopper who's looking at your dedicated Nissan site only...
Shopper User Story*:
"My Ford Explorer lease is up and I was about to lease another well equipped Explorer, but, my brother loves his Nissan and we took a drive in it last weekend. I must admit, it was really nice. I'll be turning in my Explorer lease next week, before I get another Explorer, I'd like to go to the local Nissan dealer site and see if there's anything that catches my eye...
So, what we have is a shopper that's going to buy a new ride next week. The shopper knows very little about Nissans (he doesn't know much about Fords either
. He visits your website to see if he can find a well equipped Nissan SUV in the same class as the Explorer, with a price & lease payment in the same range as his Explorer. If he sees something that's close, he plans to visit your store.
Our User's Story cont'd:
"I arrive at the dealer's nissan website, the model names presented to me mean nothing to me... Juke? Murano?... I can't recall the model name that by brother has, but, I remember what it looks like. These search facets aren't helping me. Minutes later, I look under the "Body Style" and I find SUV! I don't know what a Juke or a Mirano is so I choose to see them all. I see you've got 224 new nissan SUV's in stock, this is awesome! After about 5 minutes of looking at pictures, I see that the Armada looks to be the right size. Now, I want to find a loaded one (like my Explorer). I want to find an Armada with 3rd row, back up camera, roof, 4wd, Nav, XM, leather (hot & cold), and I prefer silver or white. I go back to the search tool and none of these features are there. You've got 9 Armadas, so I click the 1st one. I scroll thru the pics looking for some eye candy. Moonroof? Nope. 3rd Row? Nope. Nav,XM,Backup? Ahhh... I cant tell. I'll have to read this damn page. Ugh. I find the options tab and it's got nothing (FLOOR & CARGO MATS (5-PIECE SET), CROSS BARS, SPLASH GUARDS). THis dealer has 8 more to see, but I'm 15 mins into this and my lunch break is over and I've only seen one car!
I ask myself, will I find an Armada that is well equipped with a lease price near my Explorer? If I find one that I like, I don't see any lease prices... this is getting complicated...."
User Story thoughts:
Do you think our shopper will return to your site? Will our shopper call you? Will our shopper stop in to your store?
From my seat, no, no & no.
Vendor Selection TakeAways:
If you find this user story tool helpful, ask each vendor to send you links to their best nissan site(s) and use the user story I've built to 'walk thru the site' to see if this user would have been satisfied.
[edit] It's funny how we consider 'time on site' as a positive outcome, yet, from a shopper's POV, 'time on site' is not always a win. Shoppers expect your site to make them faster & smarter [end edit].
HTH
-Uncle Joe
*A 'user story' is a tool that's used in software design.
