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Alright folks; let's bring this thread back from the dead.

If you're launching a brand new point (not an existing store, not a buy / sell), and are free from OEM mandated vendors, which website vendor do you choose and why?

Only goal: best overall product. Support is important, but great support doesn't make up for a poor platform. DIY-friendly preferred. WordPress based is a plus, but by no means a must.

I have a strong favorite at this point, but I'll save that for later. I want to see if there are any that I'm not aware of / underestimating.