Weekend Sales Event - Removing price from your wesbite

[ed.brooks]

In today's transparent marketplace it's becoming increasingly more difficult to attract shoppers with tent-like promotions. Though I must admit in my days of running dealerships (pre-internet) we did move a lot of metal through these "tent sales."

Having said that, we know that today's shopping process belongs to the consumer. As they move through their journey we have many opportunities to engage with them. I do know however, if we do not provide them with the information they need when, where and how they want it, they will disengage from you and re-engage with your competition. In this environment of market based pricing, you are out of the market if you do not show the vehicle price for any reason.

Howard! Welcome to DealerRefresh!

 

[ddavis]

In today's transparent marketplace it's becoming increasingly more difficult to attract shoppers with tent-like promotions. Though I must admit in my days of running dealerships (pre-internet) we did move a lot of metal through these "tent sales."

Having said that, we know that today's shopping process belongs to the consumer. As they move through their journey we have many opportunities to engage with them. I do know however, if we do not provide them with the information they need when, where and how they want it, they will disengage from you and re-engage with your competition. In this environment of market based pricing, you are out of the market if you do not show the vehicle price for any reason.

Oh, how I miss those days with invitational sales giving away "golden necklaces. Those days when we took the monroney labels off of the trucks. Those days are gone, like my youth.