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What about the NUMBERS? Which ones matter and which don't?

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Alex Jefferson

Alex Jefferson

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Apr 7, 2009
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Alex
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“Let’s Talk Turkey Babyâ€. Which numbers matter and which don’t?

I was finishing up my EOM numbers, and I wondering what numbers/metrics you all are using. Here are some of my numbers. I did not include any website metrics. That may be another thread. Jump on in!

All of my numbers are calculated monthly and YTD
Expenses- (Per Source, Total Monthly, and YTD)
ROI- (MTD, YTD)
Gross (Total Gross Per Month and YTD, Average Gross Per Month Per Source, Per Unit)
Units (Total, Per Source)
Leads (Cost Per-Monthly/YTD, Cost Per-Source, Total Leads)
Sales-(Cost Per Sale-Monthly/YTD)
Closing Ratio (Per Source-Monthly/YTD)
 

✨ AI Highlights

Alex Jefferson initiates a discussion about which marketing metrics dealers should prioritize when analyzing end-of-month performance, sharing his own tracking methodology that includes expenses, ROI, gross profit, units sold, leads, sales costs, and closing ratios broken down by source and time period. The post invites peers to discuss which metrics they monitor and implicitly raises the question of whether website-specific metrics should be evaluated separately from traditional sales and financial KPIs.

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