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What Are In-House SEO's & Marketers making?

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Absolutely, Gerry! Here are a few pointers to help make your case for a raise:

Stay Updated: Keep an eye on sites like Glassdoor to see what others in your role are earning. SEO and digital marketing salaries have been evolving, and it's good to know where you stand.

Show Your Worth: Highlight how your work has boosted the dealership's online presence. If you've got numbers showing increased traffic or sales thanks to your SEO efforts, those will speak volumes.

Keep Learning: SEO is always changing, so taking some courses or getting certifications could not only up your game but also justify a higher salary.

Look Around: Check out how competitors are doing online. If you're outperforming them, that's a strong argument for your value to the dealership.

Pick Your Moment: Timing is key. Aim for a moment when the dealership is planning budgets or when you've just had a big win.

Negotiate Smart: When you're discussing a raise, focus on how your work benefits the dealership. Concrete results can make a strong case for why you deserve more.

Hope this helps, and good luck!
 

✨ AI Highlights

A dealership SEO professional seeks salary benchmarking data to negotiate a raise, discovering that in-house SEO roles at dealerships are extremely rare—most dealers outsource to agencies instead. Contributors note that dealership SEO salaries are difficult to quantify due to limited market data, but emphasize the critical importance of demonstrating ROI through metrics like organic traffic gains, paid search savings, and lead conversion rather than simply requesting more money. The key insight is that timing matters significantly given economic headwinds, and the poster should diversify responsibilities beyond SEO-only work and frame the salary discussion around revenue generation and cost savings to improve negotiation success.

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