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There's two main things you want to think about when you're trying to get an action out of people:1. What action do you want them to take?2. Where are you trying to get them to take this action?Trying to get people to click on a CTA in an email is very different than getting people to fill out a form. If you start with these two questions and then start building off of them, you'll find it much easier.EDIT: I just saw the title for this mentions landing page for location, so you want to figure out where this landing page is connected and what those customers care about. For example, a customer from an email will have different reasons for filling out a form compared to a customer from Facebook. There's visual elements that should probably be changed as well as some language differences.
There's two main things you want to think about when you're trying to get an action out of people:
1. What action do you want them to take?
2. Where are you trying to get them to take this action?
Trying to get people to click on a CTA in an email is very different than getting people to fill out a form. If you start with these two questions and then start building off of them, you'll find it much easier.
EDIT: I just saw the title for this mentions landing page for location, so you want to figure out where this landing page is connected and what those customers care about. For example, a customer from an email will have different reasons for filling out a form compared to a customer from Facebook. There's visual elements that should probably be changed as well as some language differences.
