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What are the key feature required for a landing page?

Discussion in 'Websites, SEO, SEM, Display, Social, Marketing' started by Deavid Welson, Jul 30, 2019.

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  1. Deavid Welson

    Deavid Welson
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    can anyone share your opinion/valuable information on key feature that recommend visitors to take action.
     
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  3. deniel

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    Hello Deavid welson, Actually the purposes of a landing page fall into two categories: to "capture leads" or to “warm-up” so I want to ask what do you really want, please do comment so that i can help you.
     
  4. Brittany

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    There's two main things you want to think about when you're trying to get an action out of people:

    1. What action do you want them to take?
    2. Where are you trying to get them to take this action?

    Trying to get people to click on a CTA in an email is very different than getting people to fill out a form. If you start with these two questions and then start building off of them, you'll find it much easier.

    EDIT: I just saw the title for this mentions landing page for location, so you want to figure out where this landing page is connected and what those customers care about. For example, a customer from an email will have different reasons for filling out a form compared to a customer from Facebook. There's visual elements that should probably be changed as well as some language differences.
     
    #3 Brittany, Jul 31, 2019
    Last edited: Jul 31, 2019
  5. deniel

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    Hey Brittany, Thanks for sharing the values and to the point information, this one is helping me alot, really very good points. i haven't thought about that. it certainly something to implement further
     
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  6. Deavid Welson

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    hey deniel, i want to capture leads, please suggest me some strategies
     
  7. Deavid Welson

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    thank you so [email protected], that was helpful.
     
  8. TabFlythe

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    Good morning @Deavid Welson@Deavid Welson -
    @Brittany@Brittany hit the nail on the head with CTA... have you also thought about including video in your landing page content? Many times an engaging video that is supporting the content/copy that in on your landing page will help significantly with conversions. I'm also a big believer that the readability and layout of the landing page make a huge impact as well. If it is difficult to read or doesn't translate well to mobile, bounce rates increase.
     
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  9. Mark Daniels

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    @Deavid Welson@Deavid Welson, that is a great question. Landing Page building is harder than it looks if you're looking to kick ass conversion wise. I believe powerful landing page is underused by dealers these days so I decided to write up the 2019 Guide to Car Dealership Landing Pages.

    Here's a snippet:

    2019 Guide to Car Dealership Landing Pages


    There are potentially hundreds, if not thousands of visitors browsing your website at any given moment. Your dealership’s website is now your #1 showroom in terms of traffic.

    Now, your goal is to transform nameless browsers to known prospects so you can have a conversation about your prospects’ needs. Your store is most likely putting huge advertising budgets. Your job is to make sure your return on ad spend (ROAS) is positive through sales of new vehicles, pre-owned vehicles, finance, service & parts.

    A Landing Page, hence the name, is a page where people “land” after searching and browsing the web for information. The outcome for you and your user is the conversion. After all, they need to have a question/problem, and you have the solution.

    Give your audience what they’re looking for
    To do so, you must welcome your car shopper audience with something they’re looking for. Some are looking for a good deal, others for service, others for pre-owned vehicles. Your website’s purpose is to guide people where they need to be.

    Simply put, your website is a collection of landing pages, and your goal is to funnel users where they are most likely to convert to leads. Once you can establish communication with your prospects, its much easier to influence them, doesn’t it?

    On the practical side of things, increasing the number of landing pages, in turn, increases your chances to present the right bit of information people are looking for.

    Avoid the common pitfalls
    The tricky part here is to make sure 1 landing page = 1 offer. Most importantly, this means your offer has to speak to your potential customer. Because of this, you have to understand who they are and what they’re looking for. We’ve all landed on some bloated websites with 10-20 different call-to-actions only to turn back without taking action. This practice is terrible for everyone, and you should avoid it.

    You’re most likely paying thousands of dollars in ads every month. Keeping the page focused on a single idea will help you increase your conversion rate, and ultimately, your sales. Let’s not burn your marketing budget to the ground with no return, yes?

    What is a Landing Page?
    A landing page can be a stand-alone web page or be part of a website. It can be set apart of your site on a subdomain such as offers.autobahnchrysler.com, stand-alone on a domain such as autobahnchrysleroffers.com or even on your website autobahnchrysler.com/ram-special-offer. Remember this; a landing page is a single dimension page that aims to capture a prospect’s contact information based on intent or interest.

    Landing Pages serves three primary purposes:

    1. Convert unknown incoming traffic to contactable prospects in a specific field of interest.
    2. Create a destination where your prospect’s information and an offer of yours are traded.
    3. Achieve maximum number of conversions to help sales
    A landing page is the end goal, where the desired next step is communication between your team & your prospect.

    A landing page can also be part of a landing page sequence, most often called a funnel. It means the landing page used to generate a contact, is followed by one or more landing pages serving different purposes. Your end goal is to keep offering services or products as long as they say yes.

    For example, you might have a landing page at position 1, pushing an offer for the 2018 RAM. Upon submitting the page, the user finds a page about financing a 2018 RAM or even an upsell for discounted aftermarket wheels.


    You can see the beta version here, I'll make sure we keep adding to the original: https://blog.autobahnacademy.com/2019-guide-to-car-dealership-landing-pages/

    * If you look closely, we're giving away free templates made for car dealers.

    ** What else would you like us to research for you?

    Hope this helps @Deavid Welson@Deavid Welson !
     
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  10. Mark Daniels

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    I'll make sure to ad more recipes for catching leads.

    What type of leads do you need?
     
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  11. Joe Friedrichsen

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    @Deavid Welson@Deavid Welson: Effective/successful landing pages have 4 traits:
    1. Proper technical SEO structure so search engines can find content faster
    2. Dynamically published vehicle & service offers (when possible), which creates fresh content more often
    3. Relevant page content that matches search intent so shoppers can find offers easier
    4. Quality page content that increases engagement & converts more leads
    Relevant & quality content on your landing pages that matches what a shopper is looking for will result in the most conversions.
     
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