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[USER=11368]@Deavid Welson[/USER]: Effective/successful landing pages have 4 traits:

1. Proper technical SEO structure so search engines can find content faster
2. Dynamically published vehicle & service offers (when possible), which creates fresh content more often
3. Relevant page content that matches search intent so shoppers can find offers easier
4. Quality page content that increases engagement & converts more leads

Relevant & quality content on your landing pages that matches what a shopper is looking for will result in the most conversions.