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What are the Top 3 questions shoppers ask when they arrive at your car dealership?

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joe.pistell said:
Bump to the top.

8 yrs later, we're in the best 'sellers market' of all time. Digital Dealerships are taking share. So.... how has the shopper changed?

QUESTION: What are the Top 3 questions shoppers ask when they arrive at your car dealership?
  • Do they have an exact Stock number in mind?
  • Do they start in used cars or new?
  • Do they start with a model in mind?
  • Do they start with a model & trim in mind?
  • Do they start with a model & feature in mind (i.e. "looking for an A4 with Nav...")?

What are the top in-store "discussion starters"?
Click to expand...
I talked with XX salesperson and I'm here to see XX stock number/vehicle.
I saw XX stock number/vehicle online and would like to see it.
I'm here to see XX salesperson. I'm picking up XX stock number/vehicle.

Been that way for a while now, at least for us.
 
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✨ AI Highlights

  • The thread explores the opening questions that walk-in car shoppers ask when arriving at dealerships, revealing their pre-visit research patterns and shopping stage.
  • The key insight is that initial customer questions—whether about a specific VIN, model with features, or color availability—serve as indicators of how far shoppers have progressed through online research, helping sales staff understand where prospects stand and tailor their approach accordingly.
  • One commenter notes that customers often conceal their online research initially, making these opening questions especially valuable for reading buyer intent.

The thread explores the opening questions that walk-in car shoppers ask when arriving at dealerships, revealing their pre-visit research patterns and shopping stage. The key insight is that initial customer questions—whether about a specific VIN, model with features, or color availability—serve as indicators of how far shoppers have progressed through online research, helping sales staff understand where prospects stand and tailor their approach accordingly. One commenter notes that customers often conceal their online research initially, making these opening questions especially valuable for reading buyer intent.

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