WHAT IF: you could put them ALL on an even playing field (Cars, CarGurus, Autotrader, website platform, SEM resellers, chat providers, etc...), and see who can perform the best, in your market, selling your vehicles? Not some blanket product that should work for a dealer in Lubbock selling Fords and a dealer in Buffalo, NY selling Jeeps. You know, see where you're wasting $8,000/month and where you're not...? From a neutral source that had no skin in their game?
Yes, full disclosure - shameless plug for the platform I 'peddle' daily. Sorry, but I'm passionate about helping dealers and it angers me to see them waste millions. I genuinely mean that.