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What does an SEO sales pitch look like?

A pitch should not contain a SINGLE thing about what your website is lacking. That comes later.

A pitch should contain WHAT RESULTS OUR COMPANY HAS ACHIEVED FOR CLIENT X, Y and Z, as well as HOW WE CAN HELP YOU.

P.S I've now successfully turned around 6 dealership websites who took a 30% + traffic loss between Panda 3.5 and Penguin. I'm fully confident I can turn around any other dealer who has been affected. If this pertains to you, shoot me a PM and I will contact you around the time we go public and get your SERPs up to par. :)

Ahh....a pitch inside a post about pitches. Interesting.

Alex?