Got this email from Google today. I'm sure many of you have too. What gives with Google @George Nenni ?
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What gives with Google and the Antitrust PR?
- Thread starter Jim K
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Here's a bit more detail that also cites Amazon and Apple as targets.
Exclusive: Google warns customers about antitrust bills
https://www.axios.com/google-small-businesses-antitrust-congress
- Apr 13, 2012
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Yes @Jim K , I received the same, and opted in to get updates. Likely playing to Madison Ave, large agencies who may want to influence, lobby?
I think you're right @George Nenni. Whatever happens Google (Alphabet) products will always be an important part of a dealer's marketing and media mix but this speaks to the importance of diversifying and exploring other ways to reach and engage buyers and current customers alike. It's so crowded out there, not just in automotive, but almost every vertical.
✨ AI Highlights
Dealers received a cautionary email from Google warning about pending antitrust legislation targeting major tech companies, which George Nenni interprets as lobbying directed at agencies and decision-makers. Jim K notes that while Google products remain essential to dealer marketing, the situation underscores the need to diversify marketing channels rather than rely too heavily on any single platform in an increasingly crowded marketplace.
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