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Gerry - I want to be PERFECTLY clear on this. We are NOT intentionally back-linking to anyone's pages and those backlinks are NOT actually there (see Google webmaster post)...I AGREE this is spooky behavior and if I had to guess, Google product is probably running in circles right now trying to figure this out, because this is not the user experience they should be delivering. Their algorithm is built for efficiency, I am betting (and this is speculation... which I said I wouldn't get dragged into, but here we are) because of our scale as a vertical-specific automotive platform we are an absolute edge-case for them and Google AI is making leaps, automatically indexing like/similar pages, (e.g. to Google: service pages all look kinda similar, so they cross index a small percentage of them, so on and so on)

We have and always will use the whitest of white-hat tactics to rank for SEO, some say we are overly conservative, I am ok with that.

Again, for everyone if you want to reach out to someone direct

Andy MacLeay

Director of Digital Marketing

andy.macleay@coxautoinc.com