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I agree and disagree. You are strapped for time and that's a lot of content work for one dude alone, totally agree. As for PPC and this is where I disagree, there are countless of excellent automotive agencies that provide excellent PPC wares. Strong Automotive, Sokol, Stream, etc. If it's about co-op move money around elsewhere. How are you measuring your success with PPC? There are also systems to take your inventory to ads, talk to the guys at Hoot Interactive and this forum's [USER=9867]@Miles Olson[/USER].