- Apr 10, 2009
- 334
- 10
- First Name
- Matt
I have a question for everyone and I'm sure this answer may vary from different manufacturers.
What area around your dealership are you allowed to heavily market to via TV, newspapers and even online?
For example, if you are a Ford dealer in Los Angeles would Ford be mad if you were trying to market yourself to customers in San Diego or San Fransisco? Do any manufacturers impose any limits on this?
Obviously I think a dealer can sell a car to anyone they want, but are there any limits to how heavily they can market outside their area?
I would think most dealers focus on 100 miles or so around their store, but how far should they realistically go?
I'm asking because I'm working on a project in regards to optimizing dealer's websites. If a Ford dealer in LA is advertises themselves as a Ford dealer in San Diego I'm curious if the manufacturers care.
What area around your dealership are you allowed to heavily market to via TV, newspapers and even online?
For example, if you are a Ford dealer in Los Angeles would Ford be mad if you were trying to market yourself to customers in San Diego or San Fransisco? Do any manufacturers impose any limits on this?
Obviously I think a dealer can sell a car to anyone they want, but are there any limits to how heavily they can market outside their area?
I would think most dealers focus on 100 miles or so around their store, but how far should they realistically go?
I'm asking because I'm working on a project in regards to optimizing dealer's websites. If a Ford dealer in LA is advertises themselves as a Ford dealer in San Diego I'm curious if the manufacturers care.
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