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It is "a platform" with all the plug-ins built in, including (most) which cannot be bought on codecanyon or etc. as they are proprietary.  And does not rely on Google Analytics which is a COMPLETE waste as it is completely insufficient as an analytics platform for any serious data segmentation/storage, or for that matter anyone who wants to "dive in" and do more with targeting and site personalization.  As for the "for the record I disagree" statement; no worries, your "wordpress" question piqued my interest that's all