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Google Analytics is a tool and, like any other tool, you have to know how to use it.

You can setup any sort of filtering and goals that you want. Not only can you set things up on the Google side, but you can also set them up on your own site. You can filter out when the code shows up, what is tracked, avoiding refresh tracking and many other things.


The only people I've met that didn't use Google Analytics were people who used their own reporting to fake numbers.

I am in no way suggesting that is what is happening here, but not having Google Analytics makes no sense to me at all. I want more data and would never turn away access to more data. Even if it wasn't entirely accurate, I would use Tableau to correlate it and determine how to improve upon that.