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@RD Patrick

We have created a custom backend.  The Wordpress aspect of the platform has been simplified. We created elements as post type widgets.  No PHP required.  No coding required.  However, if your an agency and you wanted your own theming or anything for that matter all you would need to know would be CSS/Html. 

As a dealer, it is plug-n-play widgets.  Your welcome to have a peek if you'd like. 

As for the award for the most SMH's... it's silly.  How can people who don't have all the facts shake their head?  Have they looked at the platform? I open to a comparison to any CMS by Dealer.Com, Cobalt or DealerTrack. 

Worse yet for the SMH crew...Google Analytics.. How much do people know about analytics and how they work?  I am NOT talking about the ability to use GA, I am talking about why would anyone who knows analytics use GA?  I suggest that people do their research before "Shaking their heads".  No big retailer, no enterprise business uses GA, OR if they do, they use it in combination with other platforms