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@CraigH

The only people I've met that didn't use Google Analytics were people who used their own reporting to fake numbers.

This is naive..

As for goals, how do they matter if they are skewed and often not generated by real traffic? Read the article about bots in the Automotive News this month where we were interviewed this may start to change your perspective.

Tableau..is a visualization platform.  Completely different.  You can be devoted to GA, I am simply saying that you shouldn't be. Look at the points I raised, understand the implications of them and open your mind.  Your perspective will change.  

We used to use GA extensively and even built a pretty kick ass custom dash around it, then we saw discrepancies that opened up Pandora's box-