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Far from angry and uptight.  You can't help someone who knows everything, after all, my skills only go as far as "pasting code" in a footer.  Wait, it's supposed to be in a footer not a tag manager?  Damn it, I learned something new again... Thank God for people like you making it easier for people like us .  Just an FYI, none of those companies use GA as a stand alone, they connect to the API and pull specific items.  But, Im not here to "tell" anyone anything as ultimately none of this conversation matters much. Keep doing what your doing, and I wish you well