- May 1, 2005
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- Jeff
Forum members - our own Mr. Quinn wrote a great article over on the blog. There's so much action happening over here in the forums, we sometimes forgot about the great articles hosted over on the blog.
Be sure to read John's post (I'll repost it here) and offer some comments around your dealers WMOT.
Speaking with John, I believe he has a few follow-up article around your dealers WMOT.
It’s impossible to be even a casual DealerRefresh reader and not have come across a ZMOT discussion over the last year or so.
For those of you still assuming that ZMOT is that new kosher malt beverage soon arriving in a delicatessen near you, the Zero Moment Of Truth (ZMOT) is that marketing concept guru’d by Google’s Jim Lecinski, formatively describing modern shoppers’ purchase decision making process through the digital funnel of online social interactions, peer reviews, product ratings, video, etc.
The actual term ZMOT is a play on the terms used in an older Proctor and Gamble study describing the First Moment of Truth (FMOT), and of course if you have a First, you’ll need a Second (SMOT). So we have a whole lotta Moments of Truth here, and if you’d like more information, go ahead and Google them yourself!
Not too many of us dealer-minded people get too caught-up in all this fancy- shmancy marketing lingo.
ZMOT? THERE’S AN UP ON THE LOT!! And herein lies the origin of WMOT….
Read Full Posting over on the blog and PLEASE comment over on the blog >
Jeff
Be sure to read John's post (I'll repost it here) and offer some comments around your dealers WMOT.
Speaking with John, I believe he has a few follow-up article around your dealers WMOT.
It’s impossible to be even a casual DealerRefresh reader and not have come across a ZMOT discussion over the last year or so.
For those of you still assuming that ZMOT is that new kosher malt beverage soon arriving in a delicatessen near you, the Zero Moment Of Truth (ZMOT) is that marketing concept guru’d by Google’s Jim Lecinski, formatively describing modern shoppers’ purchase decision making process through the digital funnel of online social interactions, peer reviews, product ratings, video, etc.
The actual term ZMOT is a play on the terms used in an older Proctor and Gamble study describing the First Moment of Truth (FMOT), and of course if you have a First, you’ll need a Second (SMOT). So we have a whole lotta Moments of Truth here, and if you’d like more information, go ahead and Google them yourself!
Not too many of us dealer-minded people get too caught-up in all this fancy- shmancy marketing lingo.
ZMOT? THERE’S AN UP ON THE LOT!! And herein lies the origin of WMOT….
Read Full Posting over on the blog and PLEASE comment over on the blog >
Jeff
