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You might not be a fan but it's the truth. Excellent salespeople never lie to customers ...they don't have to. Profit is not a four letter word. I fully expected to make money. For over 40 years, I have told thousands of customers that I need to make a profit and they bought.On seeing an appraisal, how many customers will tell you the XYZ dealership offered more? Why is it that it is always an even $1000, 2000 or 3000 more? You say, "$15,250" and they say, "they were offered $16,250".My dealership sold a guy a new small Nissan pickup. The guy brought the pickup in with the roof caved in two inches on one side. It looked like he had run it under a tree limb. I was surprised that it didn't break the windshield. He told me that it was like that when he bought it. It was scraped to the bare metal but hadn't rusted after 5 months.
You might not be a fan but it's the truth. Excellent salespeople never lie to customers ...they don't have to. Profit is not a four letter word. I fully expected to make money. For over 40 years, I have told thousands of customers that I need to make a profit and they bought.
On seeing an appraisal, how many customers will tell you the XYZ dealership offered more? Why is it that it is always an even $1000, 2000 or 3000 more? You say, "$15,250" and they say, "they were offered $16,250".
My dealership sold a guy a new small Nissan pickup. The guy brought the pickup in with the roof caved in two inches on one side. It looked like he had run it under a tree limb. I was surprised that it didn't break the windshield. He told me that it was like that when he bought it. It was scraped to the bare metal but hadn't rusted after 5 months.
