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I understand where you are coming from Doug but everything I've ever researched from Consumer Forums to Dealer Forums talk about archaic tactics used to get people in the door to make a killing on one vehicle.... terms used like "clubbing like a baby seal" and the like.

Do / Did all Dealerships and personnel act this way? No... but the perception (perception is reality for the majority) felt that was the case. So now there are thousands of places online to research how to buy a vehicle and a lot of them tell the customers now to use tactics and hold back on giving us information because the less informed we are the less likely we are to take advantage of the customer.

If people are not conditioned, why are we rated sooooooo low that even Lawyers get a better rep than us? It's because they are conditioned to think that we are nothing but crooks based on those old-school tactics and the new-school crooks who think they must deceive customers to make money.

I've been told that I am too honest for this business and I will never be successful in the Auto Industry because of it... I do not follow the "norm" just because "it is the way it is." I work based on providing customers a great experience whether they lie to me or not. I've closed many liars myself because of the experience and my up-front honesty.

All I'm saying is, instead of preaching about buyers being liars, let's preach about process and consistency and being transparent with our co-workers / employees.