- Feb 23, 2018
- 12
- 3
- First Name
- Tom
Automotive dealers share their current traffic-generation strategies, with AdWords and PPC emerging as the most reliable and predictable methods based on user intent. Multiple users report disappointing results from third-party lead sources like CarCars.com and Cars.com, prompting shifts toward paid search spending. The discussion also touches on alternative channels like Roku streaming ads and content optimization techniques, though AdWords dominates as the consensus winner for dependable dealership website traffic.