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Great post on WHY you should be embracing video -
The 3-Part Secret to Video Marketing in 2018 - On Jay Baer's Convince & Convert Blog
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Excerpt -
"We all know video content is rampant, and consumption is on the rise (again, this year). That trend won’t be reversing any time soon. In fact, it’s accelerating, and successful marketers need to get out in front of it. All the content you currently have deployed and all that you will deploy next year is at risk of being completely ignored because of all the other video content coming onto the worldwide stage. Marketers must embrace three specific video content strategies to capitalize on their audiences’ new favorite content format." - Read more