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A dealer's profit on a sale doesn't concern customers - they don't care.Trying to 'educate' consumers on how tough the car business can be is fighting a losing battle. One look at the palace of a showroom that many dealers have is enough to rid them of that idea. If YOUR showroom isn't a palace, they think your dealer is lining his pockets or is incompetent.I'm going to say something that many will find hard to believe - Your buyer doesn't have to trust you.Your goal doesn't have to be trust, but it should be credibility. Trust is like faith, "Faith is confidence or trust in a person or thing or a belief not based on proof". Credibility, on the other hand, can be gained thru two paths; Negotiation or Market-Based Proof. Neither relies on a need to disclose your profit structure.
A dealer's profit on a sale doesn't concern customers - they don't care.
Trying to 'educate' consumers on how tough the car business can be is fighting a losing battle. One look at the palace of a showroom that many dealers have is enough to rid them of that idea. If YOUR showroom isn't a palace, they think your dealer is lining his pockets or is incompetent.
I'm going to say something that many will find hard to believe - Your buyer doesn't have to trust you.
Your goal doesn't have to be trust, but it should be credibility. Trust is like faith, "Faith is confidence or trust in a person or thing or a belief not based on proof". Credibility, on the other hand, can be gained thru two paths; Negotiation or Market-Based Proof. Neither relies on a need to disclose your profit structure.
