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Perhaps the better question is, "Why should auto dealers feel compelled to be "transparent?" Why the sudden fascination with the word? We aren't transparent. We aren't going to be. Why not give it a rest? When we claim to be transparent does ANYONE think consumers believe us?Transparency is when buyer and seller have the same information, and the equal ability to interpret that information. The fact is, our industry has gone out of it s way to be LESS transparent that in previous decades. Claiming we are more transparent doesn't make it so. It hurts our already shaky credibility.
Perhaps the better question is, "Why should auto dealers feel compelled to be "transparent?" Why the sudden fascination with the word? We aren't transparent. We aren't going to be. Why not give it a rest? When we claim to be transparent does ANYONE think consumers believe us?
Transparency is when buyer and seller have the same information, and the equal ability to interpret that information. The fact is, our industry has gone out of it s way to be LESS transparent that in previous decades. Claiming we are more transparent doesn't make it so. It hurts our already shaky credibility.
