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I think that the survey itself is dealing with completely "skewed" numbers. 


Sure the survey question seems pretty straight forward to us, because we all understand what NET PROFIT means.


Have 500 of our sales people take the same survey, and I would bet that the results are even further off.  My salespeople don't even understand that their own damn commission factors as an expense!


As far as the general idea of transparency, I am not sure it matters.  A "good deal" is perception.