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Force who to do combat?  Consumers are forced to do combat?  Only when the seller is crude and artless. As sales professionals we should relish the negotiation and become good at it. After all, that's the justification for our income.


If all we are going to do is to become clerks, the job won't pay so well.  Why would it?  Get rid of the sales staff and gain a cost advantage on your competitors.  Anyone tried this recently?