You might be taking the word "combat" too literally. But if you're familiar with the road to a sale then you'd recognize how I've defined it and understand that this portion of the process can be combative. Whether it is the sales agent, sales manager, F&I manager or the consumer pushing it into a discomforting negotiating experience.
Kumbaya and all that stuff.
However, you're missing my point again. Basic human psychology does not stack up to the process we've built. Sales agents are either built to get a customer excited or to handle the negotiations side of the transaction (and those ones usually become managers). Very few can start the party and relish the art of being a skillful negotiator.
I may be taking your post wrong, but I get the feeling you're taking some shots at mine. However, it definitely seems like you're not comprehending what others are saying in this thread. [USER=764]@Ed Brooks[/USER] mentioned, earlier, that a dealer's profit isn't a concern to the consumer.
Are you saying that we shouldn't change a thing, but rather should just make our sales people better negotiators? Sorry....we've been trying to do that since Henry Ford's assembly line made the car something for the masses.
