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For me, I believe that the transparency aspect is really not the answer. Even if we did price everything at true actual cost, customers wouldn't believe us anyway. A customer doesn't recognize a good deal when they see it (for the most part).[USER=2]@Alex Snyder[/USER] is onto something. The shift of how the entire process is handled would promote a different feel for the entire transaction.One of my wholesale sources is a pretty good size Chevrolet dealer. The dealer personally sells about 50 units a month, and I have had the "pleasure" of seeing him in action many times. I just shake my head with the way that he talks to people and how "professionally direct" he is. From the time that he greets a customer, it is 100% business. Not much small talk, not much joking and laughing. I heard him closing a deal a couple months ago, and it went like this: "Mine is priced at $xx,xxx, I will sell it for $xx,xxx. I will give you $x,xxx for your trade. So do you want to buy it or what?"I am not saying that this is the way to do it, I am saying that his methods fall closely in line with the point that [USER=2]@Alex Snyder[/USER] is making.
For me, I believe that the transparency aspect is really not the answer. Even if we did price everything at true actual cost, customers wouldn't believe us anyway. A customer doesn't recognize a good deal when they see it (for the most part).
[USER=2]@Alex Snyder[/USER] is onto something. The shift of how the entire process is handled would promote a different feel for the entire transaction.
One of my wholesale sources is a pretty good size Chevrolet dealer. The dealer personally sells about 50 units a month, and I have had the "pleasure" of seeing him in action many times. I just shake my head with the way that he talks to people and how "professionally direct" he is. From the time that he greets a customer, it is 100% business. Not much small talk, not much joking and laughing. I heard him closing a deal a couple months ago, and it went like this: "Mine is priced at $xx,xxx, I will sell it for $xx,xxx. I will give you $x,xxx for your trade. So do you want to buy it or what?"
I am not saying that this is the way to do it, I am saying that his methods fall closely in line with the point that [USER=2]@Alex Snyder[/USER] is making.
