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A new sales staffing model. 


  1. Have a fun product specialist who carries the customer from the greeting through the test drive.  The party person.   
  2. Have a technology-capable person who is skilled at negotiation who will handle all the paperwork and any back & forth.  The smooth negotiator who knows how to work a computer.
  3. Finish things off with a very thorough product specialist who can set the vehicle up, make sure it is properly cleaned, and then have the time to provide a strong delivery of the car and the service department.  The delivery specialist.

On point #2 this person will now be able to speak to the strengths of the car along with setting things up for finance products and extended maintenance/warranty agreements.  A lot of the time the sales agent talks the car up and then the F&I manager talks about how quickly it is going to break.  This can put the customer at odds.  And this one person can kill the odd feelings that occur on the transition from the test drive to "let's go inside."


On point #3 pay plans are currently not tuned to push a good delivery.  People do okay deliveries because of CSI needs, but they're paid more on selling cars.  Once the customer is contracted a sales agent wants to get another sale and the delivery a customer really needs can be shorted.