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First:


RE: "Are you saying that we shouldn't change a thing, but rather should just make our sales people better negotiators? Sorry....we've been trying to do that since Henry Ford's assembly line made the car something for the masses."


The assembly line has been changed and improved since the beginning.  You might even use the term "evolved."


Second: All the wishful thinking in the world won't change the fact that ours is a business of negotiation. 


Third:  Whose nickel will you try this new approach with?  Have you ever run a dealership with P&L responsibility?  People have been trying to reinvent the wheel for decades.  I think you have a solution in search of a problem.