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The idea that our jobs rest on our ability to negotiate is the single biggest factor that separates the 'old school' from the 'new school'. Negotiation is not a hallmark of great salesperson. Indeed, I would contend that the ability to justify your asking price takes more 'sales talent' then negotiating away some of the profit. It is time retire the idea that negotiation requires more talent and that selling for your asking price is something only 'clerks' do.