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Someone had mentioned Apple on the Facebook post, so what if the OEM's took Apples approach and forced dealers to sell the products for the same price? How would you like that, would it be good for dealers and customer alike for that Ford Fusion to be the exact price no matter which dealer you walked into? It would then be on the dealer to create a buying experience that customers wanted to be a part of to drive traffic.Don't get me wrong I know this will never happen and would create havoc in the industry but having too much free time on my hands got me to thinking.
Someone had mentioned Apple on the Facebook post, so what if the OEM's took Apples approach and forced dealers to sell the products for the same price? How would you like that, would it be good for dealers and customer alike for that Ford Fusion to be the exact price no matter which dealer you walked into? It would then be on the dealer to create a buying experience that customers wanted to be a part of to drive traffic.
Don't get me wrong I know this will never happen and would create havoc in the industry but having too much free time on my hands got me to thinking.
