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RE: "Your goal doesn't have to be trust, but it should be credibility."Yes. this is accomplished customer by customer. There is no strategy that will satisfy the market as a whole. Never has been, never will be. RE: "Credibility, on the other hand, can be gained thru two paths; Negotiation or Market-Based Proof. Neither relies on a need to disclose your profit structure.""Transparency" requires disclosing your profit structure. What do you think transparency is? Are we in the business for the transparency, or to make money? If a little relative transparency is good, more should be better, right? Why be relatively transparent when you can be completely and entirely transparent? Consumers believe our claims of transparency, right?
RE: "Your goal doesn't have to be trust, but it should be credibility."
Yes. this is accomplished customer by customer. There is no strategy that will satisfy the market as a whole. Never has been, never will be.
RE: "Credibility, on the other hand, can be gained thru two paths; Negotiation or Market-Based Proof. Neither relies on a need to disclose your profit structure."
"Transparency" requires disclosing your profit structure. What do you think transparency is? Are we in the business for the transparency, or to make money?
If a little relative transparency is good, more should be better, right? Why be relatively transparent when you can be completely and entirely transparent? Consumers believe our claims of transparency, right?
