Follow along with the video below to see how to install our site as a web app on your home screen.
Note: This feature currently requires accessing the site using the built-in Safari browser.
Normal
Yes, transparency is a completely silly concept as it regards auto retail. One wonder why the word has become the new buzz word term. Consumers don't believe it and neither do we. So why is everyone using the word when all they are talking about is "relative transparency?"But your analogy about pulling one's pants down misses the point. That is EXACTLY what the buyer wants to see. So I'll prove it with my own informal surveys. "Mr. and Mrs Consumer, IF you had the choice between knowing the TRUTHFULLY and ACCURATE dealer net cost or NOT knowing the same, which would you choose?"Again, if a little transparency is good, more is better, right? The relative transparency being bandied about is nothing more than another strategy of negotiation. Perception of honesty and openness is what has allowed us to earn consumer's business since the beginning of auto retail. And we earn that consumer by consumer, not by trying to elevate our industry image with consumers overall. What we try to do is differentiate ourselves. If everyone is the same, no one has an advantage.
Yes, transparency is a completely silly concept as it regards auto retail. One wonder why the word has become the new buzz word term. Consumers don't believe it and neither do we. So why is everyone using the word when all they are talking about is "relative transparency?"
But your analogy about pulling one's pants down misses the point. That is EXACTLY what the buyer wants to see. So I'll prove it with my own informal surveys. "Mr. and Mrs Consumer, IF you had the choice between knowing the TRUTHFULLY and ACCURATE dealer net cost or NOT knowing the same, which would you choose?"
Again, if a little transparency is good, more is better, right? The relative transparency being bandied about is nothing more than another strategy of negotiation. Perception of honesty and openness is what has allowed us to earn consumer's business since the beginning of auto retail. And we earn that consumer by consumer, not by trying to elevate our industry image with consumers overall. What we try to do is differentiate ourselves. If everyone is the same, no one has an advantage.
